How to Motivate DistributorsIf you sell through a channel, you might have encountered an inconvenient truth: sales don’t move unless your indirect sellers — dealers…Oct 23, 2024Oct 23, 2024
The Worst Parts of Distribution Channel Marketing (and How to Make Them Better)In the glamourous world of distribution channel marketing, there’s a delicate balance between being a smooth operator and being a hot mess…Sep 23, 2024Sep 23, 2024
What Is Through Channel Marketing?What is through channel marketing (TCM)? Through channel marketing, also called indirect marketing, is when business-to-business (B2B)…Sep 4, 2024Sep 4, 2024
Important Loyalty Program Statistics for 2024Customer loyalty is important to businesses. Loyal customers are more profitable customers. A loyalty program is a tool business can use to…Jul 22, 2024Jul 22, 2024
Drive Mid-Tier Channel Partner Sales with Low-Touch Engagement StrategiesStop me if you’ve heard this one: channel partner sales from your top partners are consistently driving revenue, but you’re having issues…Jul 17, 2024Jul 17, 2024
Free eBook Chapter: Step on It! SMB & Mid-Market Sales AccelerationDo you have the need for speed? Strap in for sales acceleration. I’m offering the first chapter of my latest ebook, Step on It! SMB &…Jun 11, 2024Jun 11, 2024
The Psychology Behind Employee MotivationEmployee motivation in the workplace is more than just a “nice thing to have,” it is the foundation of successful business. For companies…Jun 5, 2024Jun 5, 2024
What No One Is Saying About the HVAC Technician ShortageEveryone’s talking about the HVAC technician shortage like it’s a huge surprise. Newsflash: it isn’t. It’s been looming over us like storm…May 8, 2024May 8, 2024
Supercharge Your Marketing with These Smart StrategiesChannel marketing isn’t easy. As a channel marketer, you face all the same challenges a business-to-customer (B2C) marketer faces, i.e…Apr 22, 2024Apr 22, 2024
How Do You Actually Use Channel Marketing AI?I read something about AI that stood out to me. It was a tweet that said “Why bother reading something nobody could be bothered to write?”Apr 12, 2024Apr 12, 2024
